How to change blame to accountability on your team

Posted on 26. June 202227. June 2022 by Tania Pellegrini

A few years ago I was working on a team with four other women. I thought we all got along beautifully; we laughed and joked constantly and seemed to have a thriving team culture.

However, often when something didn’t go well, my teammates tended to blame others rather than accept accountability for not achieving set tasks. At times they also blamed me. “Sorry,” they’d say, “we couldn’t finish this document on time because John from Finance didn’t send us the information.” Or, “This presentation isn’t ready because you haven’t yet given us approval for the photos we would like to use.”

Blame is a common factor when psychological safety is missing

Blame rather than accountability, is a common factor when psychological safety is missing from the team. Psychological safety is one the most important factors in creating thriving teams. In her book, the “Fearless Organization”, Amy Edmondson, explains that when there is psychological safety, there is a shared belief that the work environment is safe for interpersonal risk, including accepting accountability.

We fear laughter and ridicule, therefore we blame others for our unaccomplished tasks.

Trust and respect generate psychological safety

For a team to feel that there is psychological safety, individuals need to trust and respect one another. Trust and respect allow for productive disagreements or giving feedback without feeling ashamed or disrespected.

In culture-diverse teams, building this level of trust and respect can be challenging. We see the world according to our different cultural influences. These cultural factors could be related to our gender, where we were brought up, our education or our profession. This in turn influences what we feel is the correct way to build trust with our colleagues. The same goes for how we feel about disagreeing with colleagues, how much information we wish to share with others, give feedback and even what motivates us to spend a few extra hours in the office or not.

We build trust through understanding the underlying values of our colleagues

To create psychological safety in a culture-diverse team, we need to be able to see and understand the perspective of our teammates. Do they believe in maintaining a very harmonious environment without any conflict? Do they therefore need time to get to know a person well before giving feedback? Or on the contrary, are they comfortable in a meeting saying exactly what is on their mind, irrespective of how long they’ve known the other person?

Even if we finally do not agree with their perspective we need to at least try to comprehend it. By demonstrating to our colleagues that we are open to seeing the world through their eyes, we start to create a level of trust and respect that is the first step to creating a psychologically safe environment.

How to change blame to accountability

Once we have trust and respect on the team, our colleagues will be more inclined to open up and be accountable for their tasks.

Does your team have psychological safety?

If you’re wondering whether there is pychological safety on your team, ask yourself these two simple questions:

If you make a mistake on this team, is it held against you?
Is it difficult to ask other members on the team for help?

If you answered yes to both questions, you’re probably on a team where individuals feel trusted and respected. If you answered no, think about why not.

Why strive for Cultural Intelligence in today’s global world?

Posted on 25. November 202125. November 2021 by Tania Pellegrini

A colleague of mine was in Thailand a few years back on a business trip. On her last day, her final meeting ran a little longer than planned. She was panicking slightly that she would miss her flight home and as she finally slipped into the back seat of the taxi, she asked the driver, “How long until we reach the airport?” The driver timidly answered with his polite Thai smile, “Sorry Ma’am, do you need to wash your hands?”

I remember laughing very heartily when I first heard this story.

Cultural Intelligence is the skill of interpreting cultural patterns and then adapting our communication to be more effective.

How can such a simple sentence be interpreted so differently to what was really intended? My colleague was really nervous that she was going to miss her return flight to the Netherlands, but the Thai taxi driver thought she needed to use a restroom. In some countries the word “toilet” can seem vulgar and therefore it isn't used. Even restroom was obviously not a word this taxi driver was confident using. So he kindly asked her if she needed to wash her hands, when in fact my colleague just wanted to know how long it would take to reach the airport.

Leading in business with Cultural Intelligence

So what does this have to do with cultural intelligence? If cultural intelligence (CQ) is the skill of interpreting cultural patterns and learning to adapt our communication skills accordingly, then this is a perfect example.

If we were brought up in a society that expects good communication to be clear and transparent, in a business meeting when we ask a simple question such as, “Will the delivery arrive on Thursday?” we expect a simple answer. "Yes it will"or "No I don’t think it will because… " But that “yes/no” answer is a pattern used by societies where it is considered acceptable behaviour to speak directly and actually it is also acceptable to use negative terms without creating discomfort or creating loss of face.

However, if we are dealing with somebody brought up in a culture where a direct, "no" can be considered rude or aggressive that “no” might never come and we are expected to learn a different pattern of communication. Imagine being in Qatar, Japan or Brazil. If you ask that such a “yes / no” question questions to a business associate whom you don't know well, it is likely that you will often receive an answer that could appear (in your ears) to mean "yes". You would need to spend quite some time interpreting what that, "yes" really means. So the first cultural intelligence skill here is to recognise the communication pattern and the second skill is adapting our communication to find out what the real meaning of the sentence could be.

4 steps to developing CQ

Cultural Intelligence allows us to learn the communication and behavioural patterns of certain societies and then apply different communication techniques accordingly.

There are 4 steps to developing Cultural Intelligence

Step 1: Drive

How driven (or motivated) are you to modify and adapt your communication to reach your goals? This is a question that only you can answer. How important is it to you that that delivery arrive on Thursday and what are you willing to do to find out the true answer?

Step 2: Knowledge

What do I know about the other culture? What do you know about that person’s cultural upbringing that can help you determine what their communication pattern means?

Let's go back to that simple question, "Will the delivery arrive on Thursday?" Is the person you are speaking to from a face-saving, indirect speaking culture where the word, “no” is not often spoken? Or have they spent most of their careers working in multicultural environments and ,“I’m trying my hardest” actually could mean that the delivery might arrive?

The pattern is just that; a pattern. It is not obvious (and certainly not a pattern) if only used once. The pattern becomes more obvious when several people of the same group use the same pattern. It can take several trials and discussions before you realise what the communication pattern is.

Step 3: Strategy

Once you have understood the communication pattern you are only half way there. You still have not worked out if the delivery is arriving on Thursday. This is where cultural self-awareness comes in. Ask yourself: "How do I usually communicate in such a situation? What do I need to do to figure out if the delivery is running late, lost somewhere, if the cargo truck has had an accident or if they are expecting me to pay off the customs officials to get the cargo into the country?"

In step three you create your strategy. This could sometimes be as simple as just asking an open question, for example, "What are the chances that the delivery arrive on time or what are the challenges that we are facing right now?" Or it could be a longer strategy. Do you need to leave the "group" meeting and invite your associate to drink a cup of tea maybe a beer in a trust-binding one-on-one discussion to be told what is really going on with the delivery?

Step 4: Put it into action

Whatever your strategy ends up being, step 4 is where you put it into action. This is where we sometimes have to come out of our comfort zone to learn what we are really capable of. If you are uncomfortable in this kind of "trust" creating one-on-one meeting, plan it out carefully.

Step 4 needs to be tried, analysed and tried again until it works and until you start to feel more comfortable. After each new action, ask yourself three questions:

How dit feel?
How did the other person react?
Would I do it again the same way or should I change something?

Only at this point do we really start to develop cultural intelligence.

How to reach full impact in your global calls

Posted on 14. November 20216. September 2024 by Tania Pellegrini

Estimated reading time: 1 minute

The first step to reaching full impact in your global calls in this age of less travel and more home-office, is to use cultural intelligence. Our business world seems to shrink day by day. When you look at your agenda in the morning it likely says:

07:30 am meeting with Japan
11:00 am with Switzerland
6:00 pm with the USA

We have conversations and discuss business strategies, on a daily basis, with people all over the globe. Yet, do we modify the way we describe our thoughts and strategies depending on whether we are speaking to a North American rather than a Korean? Have we learnt how to create a strong business relationship with a Finn, a Qatari and a Brazilian?

Today, more than ever before, our daily activities require us to be ever so alert about very different mindsets. If you want to reach full impact in your global calls, you need to switch off autopilot and consciously prepare your meetings in advance, according to the mindset of the people you are expecting to deal with. One way to do that is to use Cultura Intelligence.

What is Cultural Intelligence?

Cultural Intelligence is the skill of being able to interpret unspoken codes of culture and then switch our communication styles accordingly, so that we become more effective with the person with whom we’re dealing and therefore reach our goals

There are two parts to that statement above. Firstly, we need to learn to read the “unspoken codes”. That might entail understanding when a “yes” means a “no”; how to know whether the question being asked is used to display interest or displeasure, or perhaps knowing when a smile or a laugh is hiding loss of face or embarrassment.

The second part of the statement refers to modifying our communication. Without that adaptation, we often struggle in really reaching the impact we were hoping for. If you are successful in reading the unspoken code but persist on using the same communication and behaviour you started with, it becomes much harder to reach your goals.

Let’s look at an example of how to use cultural intelligence.

Asia-Pacific Conference call

Julie works for a multinational organisation in Western Europe where each colleague is responsible for a different world region. She has recently started a new role as Head of Asia Pacific. Once a month, Julie has a conference call with the managers and teams in her region, Australia, Vietnam, Japan, etc. It’s her responsibility during each call to learn what the best practices are from each team.

Julie prepares her meetings meticulously, practising the exact questions she will ask the group and then how she will distribute the information afterwards. What Julie hasn’t prepared, is how to understand the unspoken codes that the various cultural norms might influence.

Julie comes out of her first few meetings feeling as though she has not achieved what she wanted. Her goal is to supply her manager with the best practices from the region. The Australian team supplied her one and she may have received one or two other results. However, she is missing quite a few, namely, the Japanese best practices, and Japan is an important market for her.

Julie wonders to herself, why is it that she can rarely get the information she needs from the Japanese market?

Cultural intelligence can help you decipher the unspoken codes

Why is Julie not effective in communicating her request to the Japanese team? Let’s look at how Julie can use Cultural Intelligence (CQ) to figure our what she needs to do.

Step 1 of CQ is Drive. Is Julie driven? Yes, she is. She is motivated to modify her communication and behaviour to reach her goals.

Step 2 of CQ is Knowledge. This is a very important aspect. What does Julie know about the Japanese culture? Well, Julie has learnt through reading up on Japan, that Japanese people are usually collectivist, or group-oriented. This could mean that a colleague is not willing to show or share their personal opinion. They would usually rather express the opinion of the team. Therefore in Julie’s case, the Japanese team likely need to have a team meeting after each call to discuss what they have heard in the meeting and then be able to give their opinion on the subject as a team at a later date.

Lack of knowledge about cultural norms and values can lead us to false negative judgments

It is usually easier to read the unspoken codes if we have acquired an understanding of the different cultural values of the people we are dealing with. Without that knowledge we are often prone to rely on our biases and start judging our counterparts negatively. In this case, Julie might erringly think that the Japanese team members are not speaking up because they are not experienced enough or don’t understand her or that they are just plain shy.

Step 3 of CQ is Strategy. Once Julie feels she knows why the team is not speaking up, she then needs to create a strategy that will allow the Japanese team to display all their knowledge and talk about their best practices. There may be several different ways of doing this and each individual should determine what would work best for them.

Step 4 of CQ is Putting the strategy into Action. Once the strategy has been decided, put the thoughts into action and see what happens. The action can be verbal or non-verbal. It could be a different manner of asking questions or a distinct approach to writing emails. It might be as simple as transforming the method of building trust with the team.

I don’t have enough hours in the day to go through all of that

Well, yes, it can seem a little long-winded, but what happens if you don’t take the time to think through your strategy? Are you prepared to risk missing your desired goals and not reaching full impact in your global conference calls?

Realign your global remote teams to create a powerful team culture

Posted on 21. January 202129. November 2021 by Tania Pellegrini

Are you ready for the next step? The start of a new year brings new-found energy with it. Now is an ideal moment to realign remote global teams to create a powerful and inclusive team culture. Bring your team communication to the next level in 2021 by building on what the team recently experienced. Although studies show that working from home can be beneficial for both the employee and the company, there are several challenges. "The main challenges that arise are communication, knowledge sharing, socialisation, performance evaluation and security."

Let's not get intimidated by the word "Culture". In our case, it means, "the way things are done around here". It is a set of accepted ways of behaving, communicating and getting things done that everybody on the team is comfortable with. When the team creates its own culture, each individual feels valued, included, engaged and is therefore more productive.

A strong team culture generates motivation, team-spirit, good communication and knowledge sharing. This in turn builds trust and helps the team deliver its goals. A thriving team culture is one that allows each team member to speak up and give their point of view on what their preferred communication style is.

The powerful team culture communication meeting

Bring the team together (officially) to discuss their team culture. Individuals have had the festive season to ponder over and informally discuss what they enjoyed and what they didn't enjoy about working from home. Use this as a catalyst.

Let's start with communication. An easy way to start the discussion right now it to ask about how productive or not the last six to eight months have been for each individual. Firstly, ask them to consider at what stage, and using which medium, they felt the communication flowed best? When you have good communication flow, creative ideas spill out.

Were they most productive over the phone, during a team zoom session, in one-on-ones, when the kids were in bed, or over a virtual coffee chat? Which communication means make them apprehensive and therefore less productive? Was it long-winded emails or short-handed WhatsApp messages? Individuals will talk plainly about what is best for them, as a result, you leverage on each individual's ideal situation. If you know that "John" is most creative spurting out quick WhatsApps then use it to help him shine and also share the best ideas.

remote team coffee breakSocialisation and trust create a strong team culture

When we socialise with our teammates, we learn more about them as people and not just as business colleagues. This creates trust, which in turn helps us and them to open up and share our ideas more freely. Socialisation is one of the areas that remote teams suffer the most in general and especially during lockdown moments. Socialising does not come naturally when individuals are sitting in front of their laptop feeling cut off from the world. Socialisation has to be consciously worked at on remote teams.

You could consider spending a few minutes at the beginning of team meetings running an ice breaker. Think about creating informal situations for colleagues to chat and meet even if it needs to be virtual. Virtual "aperos" work wonders. Socialisation and therefore trust create team spirit and allow each individual to feel valued.

Knowledge sharing and the dreaded 9pm conference call

If your multicultural team members sit in offices around the globe, it's vital to bring up the topic of time zones. Joining two-hour conference calls, three times a week at 9pm, after a long day of work is not sustainable and it is not very motivational. On top of that, if the participants are passive listeners rather than colleagues who need to actively speak, it becomes even worse.

the dreaded 9pm conference call

Therefore an important topic to discuss is always related to what time of the day these calls should be made. Ask the team at what time of the day they feel they are most productive. If the weekly facilitator is comfortable skipping dinner with the kids for a meeting, that doesn't mean everybody is. Too often, the accepted time zone for such meetings is where headquarters are based. For a motivation boost, consider rotating the meeting facilitator each week. This can be particularly engaging for the facilitator, and what's more, it allows individuals who are not very forthcoming to show a different side of themselves.

A team is made up of individuals

It's vital in such a "team culture creation session", to ensure everybody gets a chance to speak up. If you have a culturally diverse team, with members who perhaps come from hierarchical or collectivist cultures, you may have colleagues who are unwilling to speak up in such a public gathering. There are a number of ways to help them speak up. Tell them in advance what will be expected of them in such a meeting. Let them know that they will be expected to participate vocally. That will give them a chance to prepare something and not feel put on the spot when it occurs. Rotating the facilitator gives every team member a chance to speak up. As a result, it will also give the team a very different perspective each time on what is considered important and who prioritises what.

Keep the powerful team culture alive - write a team charter

Whatever the team decides as the best way to proceed, write it somewhere so you can look back at it occasionally. Choose four or five topics that are the most consequential during the discussion. These should be topics in which the team finds consensus. Use these topics to write the team charter. Most importantly, keep the discussion alive as time passes and as pressure increases. It's easy to stick to "good intentions" when we are not under pressure. However, when tension increases, we tend to fall back on what is the "normal" way of behaving for us. What is normal for one individual, may not be what was discussed as the best way for the team to move forward.

Remember, if culture is, "the way things are done around here," then it needs to be accepted by the whole team to allow each individual to feel included, valued and engaged.

Five Tips to Persuading Culturally Diverse Audiences

Posted on 23. September 20201. December 2021 by Tania Pellegrini

I used to work in a conventional office where from my desk I had vision of the much-loved coffee-corner. One afternoon, out of the corner of my eye, I saw a colleague sitting over his “latte” with a frown on his forehead. It was time for a break, so I walked over and asked how his day was coming along. He scrunched up his face in disappointment.“I’ve just presented to a new Chinese organisation that wanted to hear about our upcoming event. I don’t feel I persuaded them how exciting and worthwhile this new project is”. He continued his distressed explanation;

Hmmm, difficult one….

I didn’t have the knowledge then that I do now on the topic of persuading culturally diverse audiences. Although it may be too late for his project, I’d like to share some kind of remedy for this dilemma that many of us face when working in a global environment. How should we modify our presentations and persuasion techniques according to the cultural background of our audience?

Our cultural mindset influences how we filter what is said

Our cultural mindset influences how we think, problem-solve and how we find solutions to our challenges. As a result, it impacts what kind of information we need to motivate us and help us make decisions. It’s not just about how we understand language or how competent we are with the language being presented to us. Culture influences how we see the world and how the words we hear are filtered into thoughts. Those thoughts in turn are put together to create a picture or an idea. Let’s take a brief look at two studies done on the topic.

In short and in general the studies show that Americans are more analytical in the way they see the world and therefore problem-solve, whilst East Asians, or Japanese specifically in the first study, are more holistic.

How to adapt your presentation for persuading culturally diverse audiences

Firstly, avoid using the same set of slides for different groups. If you have the time, rearrange your slides between presentations. It’s almost a necessity for persuading culturally diverse groups. The subject you present remains the same but the way you present it differs. For example, multinational companies who wish to standardise their global processes according to regions or countries, should be able to do so. However, the way they convince a Korean, a Ghanaian or a Finn of why the process is standardised should differ. Each group will need a different set of inputs to convince them of the necessity of standardising.

Presenting to Holistic audiences

To persuade an audience that is more holistic, avoid going straight to the point with your opening slide. Ensure you give the big picture before talking about details. Holistic listeners usually look at objects as a whole. They find it difficult to remove an object from its surroundings or only focus on one small area. If you remove the context the object loses its significance.

Let's look at an example; if you’re talking about a product launch, it’s best if you relate it to a previous product, a previous launch, history of the products etc. Look at past examples and discuss past experiences. Discuss how the subject you’re presenting today is connected to a different one on the other side of the globe. Anything that could be related to your topic can be of interest to a holistic audience before zooming into your topic. Remember you are trying to motivate them to continue listening.

Presenting to analytical audiences

On the other hand, if you are presenting to an analytical audience, consider using bullet points and diving straight into the topic at hand to ensure your listeners do not start to yawn with boredom. You do not need to give the big picture to motivate the group or to help them follow your thread.

Thirdly, when persuading culturally diverse audiences, consider whether the group needs to hear, “how” to move forward or “why” to move forward. It is likely that they would like to hear both. However, the order you start with will either capture their interest or have them pick up their phones and start messaging. Generally, US American cultures tend to be more "how" oriented. French listeners usually prefer to know "why" they are doing something in order to be motivated.

When the presentation language is not the mother tongue of the listeners

Although the next point is not connected to holistic/analytical differences, it may be helpful when trying to persuade culturally diverse groups.

If the audience's mother tongue is not the one being used for the presentation, consider sending your presentation to them ahead of time. This allows the listeners to read through it beforehand. As a result, they become familiar with the vocabulary and can prepare any questions they may have.

If you don’t give your audience this opportunity you may find that an audience from a very hierarchical, face-saving culture may not react or ask questions, leaving you wondering whether they have understood at all.

Lastly, if presenting to a collective audience for which face-saving and hierarchy may be important values, make sure you insert several coffee breaks in the presentation. This allows the group to gather away from the speaker’s view to discuss issues and prepare their questions for the next session.

Financial Times or Caffè Latte? Conference-call with Japanese.

Posted on 8. September 202025. November 2021 by Tania Pellegrini

An Italian sports-event manager, Elisabetta, has just finished a conference call with Japanese clients. She switches off her webcam and thinks about the meeting she just held. Her gut feeling is that she wasn’t very successful but she can’t really place her finger on what went wrong. Why did she have the feeling that her Japanese business associates didn’t really consider her to be competent and reliable?

We often hear that we need to adapt when working with people of different cultural backgrounds. Is that still important with the current pandemic? Travel is close to impossible so we don’t need to learn to use chopsticks in Japan or avoid using our left hand at the table in Qatar. Do we still need to worry about whether we should “bow, kiss or shake hands”?

It is just as important to adapt your style in virtual communication. Actually, it’s perhaps even more important. It is easy to misinterpret a message through email. There is usually little context to help you grasp the real message being sent.

Building Trust

If trust is the key to creating high-performing multicultural teams or earning new clients, then we need to learn to build trust through our virtual communication, be it a conference call with Japanese or an email to a Swiss person. The way we build trust with an Indian is different to how we build trust with a Finn or a Filipino.

Let’s go back to Elisabetta. Nobody had ever told her that firstly she needs to control her emotions in Japanese business meeting and secondly that silence is common. Silence can mean many different things in Japan and should not be interrupted, especially not in virtual meetings.

However, knowing something is not necessarily automatically going to help. Milton Bennet says that intercultural sensitivity is not natural and that ‘Adaptation means we need to consciously shift our perspective and intentionally alter our behaviour[1].

Japanese tend to say,”Only a dead fish has an open mouth”.

Italians tend to wear their heart on their sleeves. If they’re happy they’ll smile and laugh with joy, if they’re angry they’ll grimace with frustration. If they’re confused, their forehead will wrinkle in a puzzled frown. Japanese tend to say, “Only a dead fish has an open mouth”. This means, a true professional controls his/her feelings in business meetings. Loss of control is deemed unprofessional. Therefore, Elisabetta’s gut feeling was probably spot on. Her meeting was likely unsuccessful due to her constant large gestures and the fact that she kept interrupting the silence that she was “hearing” from the Japanese side.

Silence to Elisabetta means there is a lack of communication or misunderstanding and she feels she needs to break the silence. Elisabetta adds more and more information into the silence meanwhile her constant chatter doesn’t allow the Japanese clients to digest what she is saying.

Building trust with your clients, colleagues or service providers of different cultural backgrounds requires “code-switching”. This means adapting your communication and behaviour. Whether we’re writing an email, leading a conference call or meeting face-to-face, we need to deliberately work at certain skills that are not innate. This could be for example, not using too many facial gestures (in Japan) or learning the cultural values of your multicultural team to know what motivates them. It could also require learning to give feedback indirectly to an Indian service provider.

Step 1: An effective conference call with Japanese, Indians or Finns – Know yourself

The first step to becoming interculturally competent is to know yourself. Take a good look at yourself and ask, “What are my preferred ways of communicating? How do I usually behave in meetings and in situations of conflict and how do I problem solve?”

Let’s take a concrete example. You are the project lead of your team. Your preferred way of communicating is through email and you tend to be very task-oriented. You write short messages and get straight to the point in all your messages. In most cases you don’t even add a greeting or a salutation because you find it unnecessary.

The software company you have outsourced in India is not meeting your timeline needs. This frustrates you because you cannot accept any more delays in your project. You need to consider the best way to tell the Indian service provider that you are not happy with their service. Typically you would do that in a short email with bullet points that specify what you are not happy with, expecting this to get them moving faster. (Stop…. don’t click on send…yet).

Step 2: Effective conference-calls: Learn the values of the ‘other’ culture

The second step is to learn the values of the other person. What is the cultural background of this person? How might they perceive me and my communication style according to their values?

Let’s go back to our scene. Indians are generally relationship-based. As a result, they like to exchange personal information with the person they are dealing with. Secondly, they are usually high-context communicators, that is to say, they read into the body language that is being used to interpret the message rather than just listen to the words. Words that are negative, like, “no”, can create disharmony and loss of face. Moreover, they are quite hierarchical, therefore they usually wait for the manager to give them instructions on what needs to be done.

Therefore your short, negative bullet-point message, straight to the operator is unlikely going to get the response you are expecting.

What should you do?

Step 3: Code-switching – adapting your style

The third step is to ‘code-switch’. That is to say, adapt your behaviour and communication to motivate the person you’re dealing with and still get the point across.

Code-switching can be verbal or non-verbal. It’s the way you adapt your emails or even which communication medium you decide to use. It means saving face by giving indirect negative feedback. It also means that your once a fortnight task-related mails may not be the most efficient way of reaching timelines.

Is email the correct medium to use in our above case? Switching on the webcam in a conference call with Japanese or Indians could be more effective as visual aid helps read body language. Consider what words can be used that are not negative (see previous article on building trust remotely.) Especially consider whether your conversation needs to be addressed to the manager of the company or to the operator.

So how do you think Elisabetta needs to code-switch with her Japanese clients? Should she read and cite the Financial Times to improve their perspective of her competency or should she rather sip on a caffè latte in a weekly non work-related virtual, “webcam-ed” exchange with them?

[1] Milton Bennett, “Towards Ethnorelativism: A Developmental Model of Intercultural Sensitivity”, Intercultural Press, 1993. 21-71.

“Team Culture – Europe Is Getting Back Into Motion – Now Is The Time To Realign and Create a thriving Team Culture.”

Posted on 27. April 202025. November 2021 by Tania Pellegrini

Europe is slowly opening up after the COVID-19 lockdown. After weeks of isolation people are finally allowed to go out for a walk, factories are re-starting their production machines and office employees will soon be starting back. Now is the time create a thriving team culture.

Each team member has had their own difficult situations to overcome; some have had to share home office with kids who have been doing home-schooling, others who usually love being active are feeling claustrophobic at not being able to exert themselves in the gym or on a long outdoor bike ride. Maybe over the last few weeks work has not always been foremost on their minds. Now is the ideal time to “re-align” and create or revise your team culture. Many of us have been obliged recently to contemplate what matters to us most. What are our values, whether at home or at work.

What is Culture?

Culture is often overlooked by leaders because it can seem too abstract. Actually, it’s quite concrete once we sit down and discuss it with our team. A thriving team culture creates cohesion, pride, team spirit, accountability, open communication, inclusion, productivity and therefore a high-performing team. Creating a team culture is the way to bring that cohesion and team spirit back to the forefront if it is has slipped a bit during lockdown.

What are we referring to when we say culture? Culture is a set of norms accepted and encouraged by the group; acceptable ways of behaving, communicating and getting things done, for example:

Giving Feedback: What is the acceptable way that our group gives feedback to one another?
Risk-taking: Do we plan and wait until we are more “certain” or jump and “fail fast”.
Disagreeing: Is it acceptable to disagree openly with another teammate in a group meeting and encourage constructive conflict or is that rather frowned upon?
Decision-making: What is a productive way for us as a team to make decisions?
Problem-solving: How do we problem-solve when we have little time on our hands, etc.

The team creates it own culture

There are different methods of creating your thriving team culture. What is essential is that it be created by the team, not a few individuals or leaders. Below is a 4-step activity you can start with, there are obviously other methods. This exercise can be done face-to-face or virtually. If you plan to do it virtually then consider planning 4 short sessions rather than one long session.

If you do the below 4-step activity you need to invest time in the discussion part of the activity (step 2). Give every team member the opportunity to express themselves and allow for possible introverts to have their say about how they also envision the team functioning well.

The important message here is that it is the team that creates the culture it believes in. You’ll need to discuss common values and therefore have every member speak up. This could be difficult on a virtual culturally diverse team, so prepare well for that moderation hurdle.

Step 1 to a thriving team culture: Plot a Culture Map

Each team member plots themselves on a Culture Map along 4 scales related to behaviour or communication. Each scale shows each team member’s preference (see sample culture map below). The four scales can be varied, but those that create strong discussions often are:

Building trust and managing conflict
Problem Solving techniques
Decision making – do you feel the need to be involved or not
Dealing with uncertainty / risk-taking,

Similarities and differences between team members are more obvious once everyone is plotted on the map. Remember, differences can be complementary and can enhance creativity and problem solving solutions, therefore don’t play them down.

Step two: Discussion

This is the most essential part of the exercise. Do not skip it. This is the time for discussion. Let’s zoom in on scale 1 above and use it as an example.

Ask each person to discuss their preferences according to what they plotted. In the above example, which looks at communication and how we give feedback or disagree, Elena might come across to Emmanuel as being domineering or aggressive. She may not realise it. You could probably discuss here what the benefits are of having somebody always play devil’s advocate and on the other hand discuss how important it might be with clients to have colleagues who steer away from conflict, such as Emmanuel.

Expect Disagreements

Consider how team behaviour might differ according to what Elena’s role is. If she is the leader of the team it might come across differently compared to if she is not. You might discuss what conflict actually means to the individuals. For some it could mean saying, “I think your plan is really inefficient and our client will hate it.” This could come across as quite aggressive for some Asian cultures. For others, conflict could be as simple as a gentle disagreement. Another topic to discuss here is when (if ever) do the individuals feel comfortable disagreeing; do they need a relationship of trust before being able to disagree?

Discussing preferences creates inclusion

This discussion is the heart of the workshop and to creating a thriving team culture. Each person openly speaks about what their preference is. Discuss each scale and only then move onto step 3. If you do this as a virtual workshop you may prefer to do one complete scale from step 1 to step 4 during each virtual session.

Step three: Write a Strategy for a thriving team culture

Discuss a strategy to be more efficient (if necessary) thereby creating your ideal team culture. For the above scale, your discussion might start with:

How can we come up with good ideas and exchanges in the future and get everyone involved, including those who don’t like conflict?
Let’s create more open/transparent discussions within the team?
Ensure everyone on the team is listened to, both the risk-takers and the risk-averse even though some of them have stated they don’t like to enter conflict?
Can this knowledge help us run more productive meetings?

Step four: Team Charter

Write your Team Charter. The team follows the “behaviour and norms” of the charter. It is important to write them somewhere the whole team has access to and each member can occasionally go back to them and review them.

The Team Charter should be “Our Culture”: Not yours, not mine, but ours. It is a culture in which each team member thinks: “I feel comfortable working here because my values are appreciated. I feel I can be myself and therefore it brings out the best of me.”

High Performing Global Teams Thrive on Trust

Posted on 21. April 20203. December 2021 by Tania Pellegrini

Estimated reading time: 4 minutes

Three steps to building trust remotely

High performing global teams thrive on trust.

If trust is the glue that connects and creates a High Performing Team, and if trust is created through spontaneous “coffee-corner chit-chat” or sharing a beer or coke after work, it’s no wonder we often struggle to feel connected to our team members when working remotely.

Consequently, our virtual communication techniques should replicate what we do (often without much effort) in a conventional team. If you’d like to lead a high performing global team, try these three small gestures below to create the bond which builds trust. In addition, it should in turn build team spirit and accountability, which finally helps increases team performance.

1. Replicate the office-corner virtually

Invite a colleague for a morning coffee just to say, “Hi”. The invitation is literally for 5 minutes. It doesn’t involve talking about work, it is purely to say, “How are things?” Don’t forget to switch on the camera.

This might seem unnatural initially, but just think about what happens naturally at the coffee corner in the office. While preparing your preferred drink you see colleagues from other departments and business units and you have that quick, 3-minute chat about the weekend, about your kids, about movies or perhaps about a new running route you’ve just discovered.

Create a bond

What is so important about these quick exchanges? These short dialogues show who you are as a person other than just as a business colleague and they create a bond. Consequently, by opening up like this, we show, and see in return, a human side to the person that we find difficult to imagine through email exchanges. Most importantly, we discover what we have in common and these commonalities are what help us build a relationship, build trust and therefore accountability. It is trust and accountability between individuals that help high performing global teams thrive.

2. Virtual after-work drinks

Before Coronavirus this seemed like a far-fetched thought. However, this seems to have changed since we have been locked up for weeks and craving conversation. As a result, it seems more natural and it’s been great to see how many people have picked up on it.

Invite your colleagues for a drink after work. You grab a beer, they grab a coke, an ice -tea, a prosecco, maybe a cappuccino depending on what time zone you are all in. Whatever the refreshment, it’s time for relaxing and talking about whatever comes to your mind and exchanging on a more personal note. This is not the 3-minute chat from above. Allow some time to give people the opportunity to open up.

If you’re not a natural talker, or you have introverts on the team who might struggle to open up, think of easy subjects to talk about that. For example, travel ideas, food, national celebrations and traditions in your colleagues’ countries that you might be curious about.

3. Include ice-breakers into your weekly virtual ops meetings

In a conventional face-to-face meeting, usually one or two people arrive a few minutes earlier than the crowd and a short discussion starts. As each person slips into the meeting room the discussion opens up with more people adding what they have to say and each new added sentence gives us insight into the person sitting in front of us.

Often, these spontaneous discussions lead to creative ideas. This is a an element that is often missing in team conference calls. Namely, when we join conference calls where one person is sitting in Kuala Lumpur, one in Sydney and a third in Stockholm, we don’t take the time to break the ice this way. We log-into the meeting one minute before it starts, the host welcomes everyone and the meeting begins.

Here are some ice-breaker ideas

If you’re running a virtual team meeting find some 3-4 minute icebreakers you can use. Make them short and fun. They can be as personal or impersonal as you feel is appropriate for the team. For example, ask each team member to send a photo of themselves when they were 5 years old. The others have to guess who it is.

Likewise, ask everyone to upload their favourite film /book/football player/pair of shoes and you need to guess which object belongs to which team member. Remember, high performing global teams thrive on trust and trust means letting the other person see how competent you are, how reliable you are, or what you have in common.

Switch on the camera to build trust

Always remember to switch on your camera in these sessions and find a way to convince the others to do so too. It is extraordinary how a smile can help interpret emotions that are usually very dfficult to read over the phone or through email. The visual aid helps us read between the lines when communicating with people who don’t normally say exactly what they think.

These easy to apply communication techniques help us create a connection with our colleagues, which allows us to bond and thereby create trust. Without trust and without accountability team spirit crumbles and when it does, your goals slowly become unattainable.

If you’re interested in our “Global Remote Teams” Course please see here.

Inclusion: It’s as simple as “listening” & learning cultural patterns

Posted on 2. March 202025. November 2021 by Tania Pellegrini

A few years ago, the company I was working for sent me off to Brazil to lead a small team of 4 Brazilian women, all with different work and life experiences. The manager, who was about 35 years old, was the most experienced and the least experienced was an assistant who was about 24. I was excited to be heading there and to learn a whole new set of cultural patterns.

After a few months with the team, I thought it was time to analyse how things were moving forward and if I had considered all the cultural inclusion skills I had learnt. Had I built trust with my team? Had they built trust with one another? Was our communication clear? I asked myself all these questions, and more, and I was fairly content with my answers and gave myself a pat on the back. Boy was I wrong! About a week later, I realised how badly I had been reading Brazilian cultural patterns when one of my team members, (let’s call her Lia), told me how incompetent I was at dealing with Brazilians. Let me tell you what happened.

The meeting in Sao Paulo

Lia and I headed to Sao Paulo for an important meeting. I had 90 minutes to convince a university professor to allow about 100 of his students to do a paid internship with our company. Seems simple right? Well, I thought it was going to be simple. I’d had several similar meetings before, in different countries, and until then I had been successful with my request. I knew the subject matter very well, and I thought I knew what the outcome was going to be. Consequently, I entered the meeting on “Autopilot”. Mistake #1. I didn’t pick up on little signals and body language (the cultural patterns) that the professor was sharing throughout the discussion to show his disinterest. Therefore, I wasn’t flexible enough to change my mode of communication or my persuasion techniques.

“I entered the meeting on Autopilot: Mistake n. 01”

At the end of the 90 minutes, Lia and I walked out of the meeting, our heads down, unsuccessful. The professor was not going to allow his students to join our project. Lia and I stepped into the taxi that took us back to the airport. I was speechless and in shock at how badly the meeting had just gone.

After a few minutes, I turned to Lia and asked, “What just happened in there?” She looked at me and suddenly burst into tears. She was crying and yelling through her sobs, “Tania, you haven’t been listening to me!!!” I’ve been telling you for months that you cannot do things here your way, you have to do it the Brazilian way!” “What? What do you mean you’ve been telling me for months?” “Well, to start with, about one month ago in our team meeting, I said A, B and C. Three weeks ago, I said, X,Y and Z and last week I repeated A, B and C, but you just ignore what I say!”

I hadn’t heard because I didn’t know how to listen

Ooooooh…What a disaster. Lia had been giving me feedback about how to read the cultural patterns to be more efficient with my Brazilian counterparts, but I hadn’t “heard” her feedback. I hadn’t heard it because I didn’t know how to adapt my listening techniques to her communication methods. For Lia, hierarchy was important and I was her Manager. Therefore, she found it difficult to speak to me directly, she didn’t want to seem disrespectful, which means her feedback was very indirect, so indirect that I didn’t understand it. It just went straight over my head.

Lia believed that I didn’t trust her because I didn’t modify my communication according to her suggestions. In her eyes, I was not interested in her opinion or in her ideas. This was all mistaken of course, but that was her perspective. What’s more, I realised that I was probably about to lose the respect and trust from the rest of my team unless I made some changes quickly.

“I had only been listening with my ears”

I hadn’t understood Lia because I had only been listening with my ears and because I was convinced that my method of getting things done was the right one. Lia was putting far more than just words into the message she was delivering. In fact, the words she used were of little significance. Most of the significance came from her body language and the subtle hints she was giving me while smiling.

Did I think that because she smiled while giving me the hints that they were not so important or not serious? For me a smile typically means agreement. Did I not go out to lunch with her often enough and share in personal chatter enough? Maybe that would have created a level of trust with her that could have helped her open up to me differently, or in a way that I would have understood. If I had done more personal sharing, maybe I would have learnt more about her communication techniques and learnt what was feedback and what wasn’t.

Each one of us has a different mindset and therefore a different way of communicating

When we work in culturally diverse teams, each one of us has a very different mindset and a different way of seeing the world and therefore of behaving and communicating. What is a pattern of showing respect in one culture can seem a pattern of disrespect in another.

If we want to be inclusive and bring out the best of each one of our colleagues, irrespective of their background, we need to learn their cultural patterns and the perspective of each one of our teammates is. We cannot assume that just because our company’s corporate culture says, “This is the way we do things around here,” that each individual is going to be comfortable following that path. Inclusion means taking the time, making time, to get to know who you’re working with even though you think that lunch time chit chat or coffee machine chit chat takes you away from reaching your deadlines.

TING

Take a look at the Chinese character below, Ting, (which means to listen). We can learn a lot about listening from our Chinese colleagues. “Ting”, is made up of 4 smaller characters, each one a component of what we should use to listen; our ears, our eyes, undivided attention and an open heart.

How to create engagement in your global team using inclusive feedback

Posted on 25. February 20201. December 2021 by Tania Pellegrini

How often are you asked by your colleagues, “Could you take a look at my presentation and tell me what you think?” This seems like a harmless task. So you take a look and say, “It looks good, maybe just change the blue border around the graph to green.”

Hmmm. What do you think has just been understood by Lila, the colleague who asked for your opinion? Inclusion is not about treating everybody equally, it is about treating each and every individual according to what gives them a feeling of belonging.

a) She thinks she´s done a great job and will just change the blue border to green, or

b) She thinks you hate the whole presentation and she will be up all night to rewrite it all.

Feedback is hard enough when we are dealing with people who have a similar mindset to ours. We´re usually a little uncomfortable telling somebody that the work they have done is not quite what was expected. When we give feedback to people who were brought up in a similar environment to ours, we are usually aware of the best way to do it. We pick up on small patterns of behaviour that are are part of the culture we grow up in. As we grow up, we see, listen and copy how people act and react to what we say and how we say it; be it at school from friends and teachers and then when we join the work-force our colleagues and managers use patterns that we recognise and we copy knowing it works.

However, it is all too easy to make unknown errors working in culturally diverse teams and assuming that just because we work for the same company and are aware of the corporate culture, that we are comfortable using the same communication techniques.

If you´ve been brought up in north-western Europe where one of the most important values is often honesty and equality, then feedback can be to the point and direct. You know that the person you´re talking to will likely appreciate your honesty and not take any offence in what you say. Therefore, with our above sample, Lila will literally only go and change the blue line to a green line and then feel her presentation is complete.

However, if Lila happened to grow up in, let´s say, Far East Asia or Latin America, where generally society values relationship-building and saving Face more that telling the “absolute truth”, then she might have understood that her presentation was indeed not good at all and needed to be redone, completely. In these societies generally feedback is given in a far more indirect manner, using techniques such as not mentioning what was not done well. So the fact that the person above only mentioned the colour of the line around the graph and nothing else, could be interpreted to mean that everything that was not mentioned was not to be re-worked.

Let´s look at the above example again and see how the feedback can be treated if Lila really is from a culture where trust is created through relationship-building and face-saving is important. Ideally you create an environment where a discussion can take place rather than just give your opinion:

Firstly, always give feedback one-on-one, never in public

2. Rather than give your opinion, ask the other person what they think about the work they have just done; “So Lila, how do you feel the presentation looks?

3. If Lila says she likes it, (and yet you think there are still some adjustments to be made) then perhaps ask, “If you had to give it a score from 1-10, what score would you give it?” Lila replies, “I´d give it an 8”. “So,” you reply, “how can we bring it from 8 to 9?” and that is where the feedback discussion begins.

Being culturally savvy means learning to read communication patterns that are different to the ones you were brought up with and knowing when to change your communication techniques (verbal and non-verbal) according to the cultural background of the team member you are facing. If you work in a multicultural team, that could mean either changing your communication with every person on the team or deciding with the team openly and up front which communication techniques will be used to express such thoughts. That would be “creating the team culture” a method of behaviour and communication that everyone on the team is happy with.